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UX Competitor Analysis Report Template

For Keynote & Google Slides
UX Competitor Analysis Report Template graphic


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A lightweight report template you can use to present your illustrated UX competitor analysis findings. Designed to easily take people through your key discoveries, this is a report your stakeholders and clients will find easy to read, for designers who like to work in a lean way.

There are 12 pages including:

Set out in Keynote and available as a Google Slides presentation, you can customise the master slides as well as the content to create a report that looks as you wish.

It can be awkward to know how to explain what competitor websites are doing—this framework will give you a solid structure.

This template has come from many years of UX consulting experience, and from a need to make something that is both quick to put together and for clients to be able to digest the important findings. This is what I use with my clients on a regular basis.

You will receive the Keynote template as a downloadable file and a link to the Google Slides presentation.


PLUS! I've also recorded a 12 min screencast video where I walk through the template so you can learn how to get the most out of it. Includes my tips on creating a great report. You'll get a private link to it on Youtube.

Who made this?

This template has been created by Matt Isherwood, a UX Consultant with over 10 years experience, particularly in working with growing startups. He believes in backing up everything with evidence not assumptions and works in a lean way, often on small budgets. He also shares his knowledge through weekly articles and by teaching workshops.

Multi-pack: buy all the template packs & save 55%!

Get yourself the full set! Includes all of the contents from the Customer Interview Script, User Testing Report, UX Competitor Analysis Report, Website Analytics Research, and the Audience & Behaviour Canvases.

$22 $10

(+VAT in EU)

Buy the set

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